Our Story
Our priority has always been the success of our customers' brands, achieved through consistent, reliable product delivery over time.
With decades of hands-on experience in sourcing and managing complex supply chains, we bring deep, market-immersed expertise to every partnership. Our on-the-ground knowledge allows us to navigate challenges and deliver solutions that drive long-term success for your brand.
1990
Elldex Packaging Ltd
was born.
Elldex was proudly one of New Zealand’s largest checkout and retail shopping bag producers
and importers.
1993
Elldex begins importing
from Asia.
Elldex formed strategic partnerships with Chinese and Malaysian manufacturers, enabling Australia and New Zealand's leading retail brands to access advanced technologies
and efficiencies
2001
Elldex opens their first
automated HD and LDPE
recycling plant in Auckland.
From the onset, these key pillars of eco-friendly, planet driven, sustainable base endure in Qualmac to this day.
2005
The Sale of Elldex to
Hellaby Holdings.
China Sourcing was born from 17 years of previous experience and partnerships with Elldex.
Our Team
Kym McIntyre
CEO
Kym McIntyre has served as CEO of Qualmac for 11 years, driving the company’s success as a leader in private label supply chains across Australia and New Zealand. With extensive experience in Asian manufacturing and developing markets, Kym has earned a reputation for disrupting industries and bringing innovative products to market. Kym’s deep knowledge of manufacturing in Asia, combined with his strong relationships in Australian retail, has enabled him to consistently deliver high-quality supply solutions. His involvement with the Singapore Business Federation and its business missions has further solidified his expertise in navigating developing markets. A visionary leader, Kym is known for his ability to anticipate market shifts and create supply chain strategies that are both efficient and sustainable. His commitment to responsible sourcing and product excellence continues to set Qualmac apart as a trusted supply partner.
Michael Xu
Commercial Operations Manager
As Commercial Operations Manager, Michael oversees procurement, CSR initiatives, and sourcing team management at Qualmac. With over 15 years of managerial experience, he is a foundational member of our team. Michael is recognized across the industry for his ability to streamline purchasing processes and secure competitively priced goods. He excels in developing strategic sourcing solutions, managing factory operations, and implementing effective CSR strategies.
Jason Gao
Finance Officer
Jason Gao is a finance professional specialising in operational efficiency and financial management. As a Finance Officer at Qualmac, he manages asset management, payroll, and financial reporting. Previously, he served as a Graduate Finance Analyst at the Department of Natural Resources Tasmania, where he gained expertise in accounts payable and compliance. His focus on optimising processes drives results in complex financial environments.
Bonnie Chen
Stock Flow Controller
Bonnie Chen, Qualmac's Stock Flow Controller, brings extensive expertise and a global perspective to the team. A UCLA graduate, she developed strong analytical and supply chain management skills. Prior to joining Qualmac, Bonnie gained significant experience in financial operations and inventory oversight at PwC in Shanghai. Her dedication to optimising processes and her focus on efficiency and accuracy make her a key contributor to ensuring smooth operational performance across all projects.
Pipat Samapuak
Thai Agri-Business Sales Manager
Pipat began his career as an Export Sales Executive at Charoen Pokphand (CP) Group, one of Thailand’s largest conglomerates. With a strong background in international sales and marketing, he managed the dry foods category for key markets including China, Taiwan, and Oceania. Pipat has overseen a portfolio of over 100 partners across import, wholesale, retail, and modern trade, generating USD 35 million annually through seven major global rice brand partnerships. Known for pioneering new product development in Asian foods and snacks, he now applies his expertise to Australian and New Zealand retailers, focusing on driving growth through innovative, healthy food solutions.
Sissi Rong
Executive Assistant at Qualmac
Sissi is an executive assistant with over ten years of experience in operational and sales support for senior management. She holds a master’s degree from Griffith University and began her career as a Business Analyst at GE in Shanghai. Sissi also served as a Sales Manager at Dalian Wanda Group, where she supported Australia’s largest apartment project, the Jewel project. At Qualmac, she collaborates with Kym and Michael in procurement and client relations, leveraging her strong communication skills and dedication to client satisfaction to drive success for the team and their clients.
Chloe Zhang
Procurement Executive
Chloe is a proficient Procurement Executive at Qualmac with six years of experience in global supply chain management. Holding a Bachelor of Commerce from Queensland, she expertly handles inventory management and tender submissions. Chloe ensures high standards in supplier selection, overseeing quality control, shipping logistics, and monitoring international freight rates to optimise delivery efficiency and cost savings.
Khristian Cosinas
Procurement Assistant
Khristian excels at sourcing reliable partners and building long-term relationships, leveraging his extensive experience in Southeast Asian markets for cost savings and quality improvements. He regularly attends trade shows and events to enhance his industry knowledge and expand his network.
2006
China Sourcing was born.
Elldex was proudly one of New Zealand’s largest checkout and retail shopping bag producers
and importers.
2011
China Sourcing opens
its Australia office.
Servicing blue-chip clients etc etc. China sourcing became a trusted name in Quality Control and on the ground Quality assurance procedure.
2012
China Sourcing opens
in Singapore.
China Sourcing opens its first office outside New Zealand and Australia with the Singapore office.
2017
China Sourcing opens
in China.
China Sourcing opens its first office outside New Zealand and Australia with the Qingdao,
China office.
2020
China Sourcing
becomes Qualmac.
As our supply network grew to include Vietnam, Thailand, and wider Asia, 'China Sourcing' transitioned to 'Qualmac' to reflect this evolution.
Present Day
Qualmac today.
Qualmac enjoys continued growth through diversification, development and supply of over 165 private label products in Australia and New Zealand.